Dr Denise Conroy

Dr Denise M Conroy is a Senior Scientist and Team Leader of Stakeholder and Consumer Intelligence at Plant and Food, Auckland.  Denise is a research psychologist, specialising in understanding the attitudes, emotions, values and cognitions that motivate people to consume specific products, brands or experiences, or to reject these offerings.  Much of Denise’s research is Asia focussed and, as the Consumer Insights Leader for the High Value Nutrition National Science Challenge, her team are exploring how Chinese consumers construe their relationships between food and health. After working for 20 years at the University of Auckland’s Business School, Denise joined Plant and Food Research in 2019 to better indulge her passion for applied research, with concrete deliverables, to support New Zealand SMEs advance, shape, and develop their businesses.

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