Ko Ngati Te Tarawa te Hapu, ko Ngati Hine te Iwi, ko Motatau te papakainga. Born and raised locally in the Bay of Islands, Pita and his wife Sara and their whanau including six mokopuna live in Kawakawa. Pita is the chair of the Mānuka Charitable Trust having been appointed by his fellow trustees at its inaugural meeting in December, 2019. His involvement in the mānuka industry has been through his role as the chair of the Ngati Hine Forestry Trust that oversees 5,500 hectares of land located inland of the Bay of Islands and includes large tracts of mānuka. Mānuka honey is part of a diversified asset portfolio held by Ngati Hine who has also been working with like-minded land owners in Taitokerau-Northland, looking to aggregate their production. Pita is also the chair of the Waitangi National Trust, which amongst other key roles involving Te Tiriti o Waitangi, is an advocate of Treaty/Tiriti responsibilities and obligations.